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Ferrari Luce EV to start at $560,800 in the US
Ferrari has confirmed that its first electric model, the Luce, will carry a US starting price of $560,800, roughly $80,000 below earlier expectations, with American deliveries due in the second quarter of 2027.
By Edward Beaumont · 4 min read
Ferrari has confirmed that the Luce, its first fully electric car, will start at $560,800 in the United States, with American deliveries scheduled for the second quarter of 2027. The figure, first reported by Car and Driver, lands roughly $80,000 below the approximately $640,000 price that has trailed the model since it was unveiled in May.
The confirmation gives buyers and dealers a firm number for a car that has been the subject of intense speculation since Ferrari announced it would build a battery-electric vehicle. The Luce is a significant departure for a marque built on high-revving combustion engines, and its pricing places it firmly at the top of the luxury market rather than in the territory of mainstream electric performance cars.
Even at the lower figure, the Luce remains an expensive proposition. The starting price is well above the entry point for most luxury electric vehicles and positions the car alongside the most exclusive models on sale. Ferrari has not indicated that the reduction reflects any change to the specification or positioning of the vehicle, and the company has confirmed the number directly.
The earlier $640,000 estimate had circulated widely since the May unveiling, shaping expectations among collectors and prospective buyers. The gap between that figure and the confirmed price is unusual for a low-volume manufacturer, where pricing is typically settled well before a public debut. Ferrari’s decision to confirm the lower number may help it manage demand in a market where electric luxury cars have faced softer appetite than anticipated.
For Ferrari, the Luce represents both a commercial and a reputational test. The company has built its brand on engine character and driving sensation, qualities that electric powertrains deliver differently. Persuading its traditional clientele to accept a silent Ferrari — and to pay a premium for it — is central to the model’s success. The pricing suggests Ferrari intends to protect its margins rather than chase volume.
The US market is likely to be a key battleground. American buyers have driven strong demand for high-end SUVs and grand tourers, and the second-quarter 2027 delivery window gives Ferrari time to prepare its dealer network for the model. The company has not disclosed production volumes or the full range structure, leaving open questions about how the Luce will sit alongside its combustion and hybrid models.
The confirmed price also invites comparison with rival ultra-luxury electric offerings. At $560,800, the Luce undercuts some of the most expensive electric vehicles available while remaining far above the broader luxury segment. That positioning may broaden its appeal among buyers who had balked at the earlier estimate, though it does little to change the car’s status as a niche product.
Ferrari’s move comes as the wider electric vehicle market adjusts to shifting demand and changing government incentives in several regions. Luxury manufacturers have been forced to reconsider timelines and pricing as buyers weigh charging infrastructure, resale values and the pace of technological change. Ferrari’s decision to confirm a lower US price may reflect that environment as much as any internal cost calculation.
For now, the key facts are settled: the Luce will start at $560,800 in the US, deliveries begin in the second quarter of 2027, and the price is roughly $80,000 below earlier expectations. What remains to be seen is how the market responds when the first cars reach customers.
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