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Honda Racing to Begin Selling Performance Parts in March 2027
Honda Racing Corporation USA will sell its first line of HRC Performance Parts through Honda and Acura dealers and Honda DreamShop starting March 2027, after a SEMA Show debut in Las Vegas.
By George Kensington · 3 min read
Honda Racing Corporation has set a sales date for its long-promised retail performance parts line, with the first products scheduled to reach Honda and Acura owners in March 2027. The launch follows an announcement made two years earlier, when the company first said it would sell performance parts and accessories for several models. Ahead of the 2026 SEMA Show, HRC has now detailed the initial lineup and the timetable for buyers.
The first range of HRC Performance Parts will include lightweight forged wheels and tuned exhaust systems. Honda Racing Corporation USA said the wheels will be offered for the Honda Civic Type R and the Acura Integra Type S, while the exhaust system is aimed at the Honda Passport TrailSport and the Honda Pilot. The lightweight wheel was developed with Italy's 2elle-engineering, which also supplies wheels to the Acura ARX-06 race car. Pricing has not yet been confirmed.
According to the company, the parts underwent final performance and durability testing, including extensive running at Germany's Nürburgring. Once they go on sale, they will be sold exclusively through Honda and Acura dealerships across the United States and through the online Honda DreamShop. Jon Ikeda, senior vice president of HRC US, said the parts were designed with the same attention given to the company's championship-winning race cars, and that they are meant to serve owners on the road, on the track and off-road.
HRC will also show prototypes at SEMA in Las Vegas, which runs from November 3 to 6. These include adjustable coilovers with camber plates, a six-piston Brembo brake kit and a short-throw shifter. None of these prototypes has a confirmed release date, and the company has not said whether they will reach retail sales.
The move marks a change for Honda and Acura owners, who have long relied on third-party aftermarket suppliers. Until now, buyers wanting factory-linked upgrades have largely had to look beyond the manufacturer's own network, which is why the dealer-based channel is central to the company's plan. Industry coverage has framed the launch as a test of whether a major automaker can turn racing credibility into a retail parts business.
That test will depend on how far the catalogue expands beyond its opening products. The current range is limited to a handful of models and a small number of components, and the company has not said how quickly additional parts will follow. For dealers, the programme also raises questions about stocking, fitting and warranty support, none of which the company has yet addressed publicly.
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