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Mazda US Sales Jump 31.9% in September as MX-5 Demand Rises
Mazda's US sales rose 31.9% year on year in September to 34,519 vehicles, with the ageing MX-5 roadster up 31.5%, though year-to-date volumes remain behind last year's pace.
By Edward Beaumont · 3 min read
Mazda's US sales climbed 31.9% in September compared with the same month a year earlier, reaching 34,519 vehicles, as demand rose across every model the brand sells in the market. The result marks a sharp rebound for the Japanese manufacturer, whose year-to-date volumes have nonetheless failed to match last year's total.
The standout figure was the MX-5, Mazda's long-running two-seat roadster. Sales of the model rose 31.5% to 689 units, up from 524 in September 2025, even though the current generation is now more than a decade old. Year-to-date MX-5 sales are up 4.1% at 7,589 units, split between 3,909 standard convertible models and 3,689 RF versions. The continued appetite for a simple, engaging driving experience has kept the car relevant in a market increasingly dominated by larger vehicles.
Mazda's SUVs did the heaviest lifting in volume terms. The new-generation CX-5 was the brand's biggest seller overall, with 11,345 units delivered, a 37.8% increase on September last year. Its year-to-date total of 95,762 is down 9.5%, a decline that reflects the handover from the outgoing model to the new one. The CX-50 continued to perform strongly, with 9,147 sales, up 3.1%, and its nine-month total of 95,351 units is 19.7% ahead of the same period in 2025.
Larger models also posted substantial gains. CX-70 sales nearly doubled, rising 96.7% to 1,296 units, while the CX-90 jumped 49% to 4,632. Both remain behind their year-to-date totals from last year, however, falling 21% and 21.7% respectively. The CX-30 added 3,706 sales, up 13.3%.
The Mazda3 was the month's fastest-growing nameplate, with sales up 146.9% to 3,704 units. The sedan accounted for 2,794 of those, a 167.9% increase, while the hatchback contributed 910, up 99.1%. Across the range, car sales more than doubled to 4,393 units, a 117% rise, while truck and SUV volumes rose 24.8% to 30,126.
The September performance offers Mazda a measure of momentum as it manages a model transition in its core SUV line-up and continues to rely on a roadster that has outlasted most of its rivals. Whether the surge can close the gap on last year's full-year total will depend on how quickly the new CX-5 settles into its stride over the remaining quarter.
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