Business 235
Geely's compact EV hits one million sales in two years
LiveWire to Unveil Two New Electric Motorcycles at EICMA
LiveWire will bring its largest electric two-wheeler lineup yet to the Milan Motorcycle Show next month, including two previously unseen models that preview its direction for 2027.
By George Kensington · 3 min read
LiveWire is preparing to present its largest electric two-wheeler lineup to date at EICMA, the Milan Motorcycle Show, next month. The display will include two previously unseen models that the company says offer a preview of where it is headed in 2027.
The announcement positions the electric motorcycle brand to use one of the industry's most closely watched stages to broaden its range and signal its future direction. EICMA draws manufacturers, dealers and riders from across the global motorcycle sector, making it a natural venue for a company seeking to demonstrate that electric two-wheelers can compete on variety as well as technology.
Details of the two new machines remain limited ahead of the show. LiveWire has not disclosed specifications, pricing or production timelines for the previously unseen models, and it is not yet clear whether they represent near-term production vehicles or design studies intended to illustrate the brand's longer-term plans. The company has framed the pair as a preview of its 2027 direction rather than as a complete reveal.
The expanded lineup marks a step change for LiveWire, which has so far offered a relatively narrow range of electric motorcycles. Bringing several new models to Milan suggests the brand is moving to address a wider set of riders and use cases, a common challenge for electric motorcycle makers seeking to build volume in a market still dominated by combustion engines.
EICMA provides a high-visibility setting for that effort. The show regularly attracts international media attention and gives manufacturers a platform to set expectations for the coming model year. For LiveWire, the event will be an opportunity to show that its plans extend beyond a single flagship product and into a broader family of electric two-wheelers.
The company's reference to 2027 indicates that at least some of what it presents in Milan will inform its medium-term strategy rather than immediate showroom availability. That framing may help manage expectations while still generating interest among dealers and potential customers who want to see the electric segment mature.
LiveWire's move comes as electric motorcycle manufacturers continue to work on range, charging and cost, the factors that most influence whether riders make the switch from petrol-powered machines. A wider lineup can help a brand compete across price points and riding styles, though the commercial impact will depend on how quickly the new models reach production.
For now, the company is keeping the focus on the show itself. The two unseen models will be the centrepiece of its EICMA display, alongside what LiveWire describes as its biggest electric two-wheeler lineup yet. Further details are expected when the show opens next month.
7
