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Ram's Entry-Level Rumble Bee Sells Out in 90 Minutes
Ram has sold out its entire 2026 allocation of the entry-level Rumble Bee pickup in just 90 minutes, with the order book filled through March 2027 within 24 hours. The company says customer orders within the allocation will receive priority status.
By Eleanor Ellington · 5 min read
Ram has sold out the entire 2026 calendar-year allocation of its entry-level Rumble Bee pickup in just 90 minutes, the company has confirmed. The order book was then filled through March 2027 within 24 hours, underlining the strength of demand for the revived muscle truck.
The base Rumble Bee, which starts at $59,995, is the first of three variants. It will be followed next year by a mid-level 392 version and an extreme SRT model producing 777 horsepower. Ram said that sold customer orders within the allocation will receive priority status, a move intended to ensure buyers get their trucks as quickly as possible.
The result represents a significant vote of confidence in a strategy that Ram executives had previously described as a gamble. Tim Kuniskis, who has been closely associated with the project, said the Rumble Bee was not a «safe bet» because street trucks have historically struggled to find a lasting market. Ram sought to address that by making the muscle truck more practical, offering it exclusively in quad cab form and building a line-up that spans an affordable entry point, a mid-range option and a high-performance flagship.
Ram CEO Matt VanDyke said the speed of the sell-out reflected the passion customers have for performance trucks. «By pairing legendary Hemi V8 power with Ram capability and a distinctive design, we've delivered a truck that captures the spirit of modern American muscle,» he said.
The entry-level Rumble Bee is powered by a 5.7-litre Hemi V8 that forgoes stop/start and eTorque systems. It produces 395 horsepower and 410 lb-ft of torque, delivered through an eight-speed automatic transmission and an active four-wheel drive system. That combination allows the truck to accelerate from 0-60 mph in 6.1 seconds and complete the quarter mile in 14.6 seconds at 93 mph.
The sell-out follows an earlier surge of interest in Ram's V8-powered trucks. When the company brought the 5.7-litre Hemi V8 back, customers ordered more than 10,000 trucks in 24 hours. That momentum has carried into the Rumble Bee, which has now become the latest evidence that demand for V8 performance pickups remains robust despite the industry's broader shift towards electrification and smaller powertrains.
For Ram, the rapid depletion of the 2026 allocation provides a clear commercial signal. The company took a calculated risk in reviving the muscle truck formula, investing in a model that had no guaranteed audience. The decision to offer the Rumble Bee only as a quad cab, and to spread it across three distinct performance tiers, appears to have broadened its appeal beyond the niche enthusiast market.
The priority status for sold customer orders is designed to manage expectations as production ramps up. With the order book already stretching into early 2027, buyers who secured a place within the initial allocation will be keen to take delivery without further delay. Ram has not indicated whether additional allocation will be released, but the pace of sales suggests the model will remain in short supply for some time.
The Rumble Bee's reception also highlights a broader trend in the North American pickup market, where high-performance variants continue to command attention even as mainstream buyers move towards more efficient options. Ram's decision to pair the Hemi V8 with a practical quad cab layout appears to have struck a chord with customers who want both capability and character.
With the 392 and SRT variants still to come, Ram will be hoping the momentum carries through to the rest of the Rumble Bee family. The SRT's 777 horsepower output will position it at the top of the range, while the 392 is expected to offer a middle ground for buyers who want more performance than the base model without stepping up to the flagship. For now, the entry-level truck has already made its mark, selling out faster than the company could have reasonably anticipated.
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