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Soul-A Launches Sun-Protective Clothing Brand for Everyday Wear
Brooklyn-based Soul-A, founded by dermatologist Dr. Angelo Landriscina, offers UPF-protective apparel and accessories designed to blend sun safety with everyday style, priced from $50 to $300.
By Eleanor Ellington · 3 min read
Soul-A, a new Brooklyn-based brand, is bringing sun-protective clothing out of the beach bag and into the everyday wardrobe. Founded by board-certified dermatologist Dr. Angelo Landriscina, the label combines clinically proven UPF protection with a design-forward aesthetic, aiming to make sun safety a seamless part of modern dressing.
Dr. Landriscina launched Soul-A after years of treating the consequences of sun damage in his practice. While sunscreen use has become mainstream, he noticed that protective clothing was often overlooked, with most options confined to athletic gear or beachwear that did not fit into daily life. Soul-A bridges that gap, offering elevated apparel and accessories that prioritise both protection and style.
The brand’s debut collection includes hero pieces such as the Scarf-001, priced at $50, and the Shirt-001 at $125. The full range spans from $50 to $300, positioning Soul-A in the accessible premium segment of the market. Each item is designed to deliver reliable UPF coverage while remaining versatile enough for work, travel, or leisure.
Soul-A is grounded in dermatological science, with Dr. Landriscina applying his medical expertise to the design process. The result is clothing that does not compromise on aesthetics, challenging the notion that sun-protective wear must look clinical or sporty. The brand’s approach reflects a broader shift in the fashion industry toward functional clothing that meets the demands of health-conscious consumers.
The company is based in Brooklyn, New York, and sells directly through its e-commerce site, soul-a.co. It is represented by BLND PR, and interested customers can reach the team via email at info@soul-a.co. Soul-A also maintains an active presence on Instagram and TikTok, where it showcases styling ideas and educational content about sun protection.
By positioning sun-protective clothing as an everyday essential, Soul-A is entering a growing niche within the apparel market. The brand’s focus on combining dermatological credibility with contemporary design could appeal to consumers who are increasingly prioritising wellness in their purchasing decisions. As awareness of skin cancer risks continues to rise, the demand for stylish, protective clothing is likely to expand.
Dr. Landriscina’s medical background gives Soul-A a distinctive edge in a category often dominated by fashion-first labels. His firsthand experience with patients suffering from sun damage informs the brand’s mission to make protection accessible and desirable. With its initial product lineup and clear positioning, Soul-A is set to make a mark on the intersection of health and fashion.
