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Dodge Charger Mopar '27 Package Marks Mopar's 90th With 270 Units
Dodge is marking Mopar's 90th anniversary with the Mopar '27 package, a numbered run of 270 Charger R/T and Scat Pack Plus models priced at $10,995.
By Edward Beaumont · 2 min read
Dodge is marking the 90th anniversary of Mopar with a limited run of Charger models. The Mopar '27 package turns the Dodge Charger R/T and Scat Pack Plus into numbered special editions, with just 270 units planned. The package carries a price of $10,995, placing it as a paid add-on for buyers who want a commemorative version of the car.
The scarcity is the central feature of the offer. With only 270 cars in the run, the package positions the Charger as a collectable product rather than a volume model, a move that gives the brand a clear anniversary talking point and an opportunity to build demand around a small allocation. For a business audience, the approach shows how a manufacturer can use a heritage milestone to create exclusivity and a premium price point within an existing range.
The package applies to two versions of the Charger. The R/T and the Scat Pack Plus both receive the Mopar '27 treatment, meaning the anniversary specification is layered onto the existing trims rather than introduced as a separate model. That structure lets Dodge reach buyers already interested in either variant while keeping the production count tightly controlled.
The Mopar name itself carries weight in the American automotive industry. Mopar, the parts and performance division associated with Chrysler and Dodge, reaches its 90th anniversary this year, and the Charger special run is one of the ways the brand is choosing to mark it. Anniversary editions of this kind typically rely on heritage branding, numbering and limited availability to justify a higher price and to generate interest among enthusiasts.
For dealers and buyers, the key details are the price of $10,995 for the package and the total of 270 numbered cars. Those figures define the commercial scope of the offer: a single add-on price across both Charger versions and a fixed allocation that will not be expanded. Readers tracking the muscle car segment will see the move as a test of how far limited heritage editions can support pricing in a market where performance models increasingly compete on exclusivity as well as power.
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