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Theon Design Launches Online Configurator and North American Concierge Service
The British studio Theon Design, which specializes in Porsche restomods, is marking ten years in business and opening a North American service for American customers.
By Edward Beaumont · 2 min read
Theon Design, a studio that reworks classic Porsche cars, is expanding its presence in the United States. The company is marking ten years of work on restomods and at the same time is launching a series of changes designed to make ordering a car easier for American customers.
Among the innovations are an online configurator for prospective buyers and a North American concierge service, that is, a dedicated service for North American clients that will support them throughout the ordering process. According to the data on which this material is based, the goal of the changes is to make ordering a Theon Design car more understandable and accessible for buyers in the US.
The studio's anniversary is accompanied by the presentation of a new build based on the Porsche 911 of the 964 generation. Projects of this kind belong to restomods, that is, cars that retain the recognizable look of the classic model but receive modern mechanics, technology and finishing. This category has become the main focus of Theon Design's work over the last decade.
At the same time, some details remain unknown. The available data does not specify car prices, production volumes or delivery times. It also does not say how many American clients and dealers already work with the company, so it is currently difficult to assess the scale of the American business.
The expansion into the US shows how small specialized manufacturers of classic cars are seeking new markets beyond Europe. For Theon Design, the move to more systematic work with North American buyers is one of the key steps in the next stage of the company's development.
Source: motor1.com
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