Apple’s foldable iPhone set for September launch alongside iPhone 18 Pro

Apple is preparing its most significant iPhone launch in years, with the company’s first foldable handset expected to debut this September alongside the iPhone 18 Pro range and a new generation of Apple Watches. The September event is shaping up to be a defining moment for the company as it enters the foldable market for the first time, a segment where rivals such as Samsung have already established a strong presence.

The foldable iPhone is expected to be the headline act, marking Apple’s entry into a form factor that has grown steadily in popularity across the industry. While the company has been rumoured to be working on foldable technology for some time, the September launch would represent its first commercial response to competitors who have spent years refining the category. The device is expected to appeal to early adopters and Apple loyalists alike, though details on pricing and availability remain scarce.

Alongside the foldable, the iPhone 18 Pro is tipped to be the other major release of the event, with reports suggesting it could steal attention from the foldable model. The Pro line has consistently been Apple’s flagship offering, and the iPhone 18 Pro is expected to bring meaningful upgrades in performance, camera technology, and display quality. For many buyers, the Pro models remain the default choice, and the new iteration is likely to reinforce that position even as the foldable generates the louder buzz.

The event is also expected to include updated Apple Watches, continuing the company’s annual refresh cycle for its wearable lineup. The new watches are likely to focus on health tracking, battery life, and performance improvements, though specific features have not been confirmed. Apple has increasingly positioned the Watch as a health device, and the upcoming models are expected to build on that strategy.

Interest in the iPhone 18 Pro Max, in particular, has been rising in the UK, with search activity for the device surging in recent weeks. The Pro Max has long been the premium option within Apple’s range, offering the largest screen and the most advanced camera system, and anticipation for the new model appears to be building ahead of the official announcement. The September event is expected to clarify the full lineup, including pricing tiers and regional availability.

Apple’s move into foldables comes at a critical time for the smartphone market, where growth has slowed and manufacturers are looking for new ways to encourage upgrades. Foldable devices remain a niche but expanding category, and Apple’s entry could accelerate mainstream adoption. The company’s ability to combine its ecosystem advantages with a polished foldable design will be closely watched by analysts and consumers alike.

For now, the company has not confirmed specific dates or details beyond the expected September window. The event is likely to be one of the most closely followed product launches of the year, with the foldable iPhone and the iPhone 18 Pro competing for attention in what promises to be a crowded announcement. Whether the foldable becomes the new flagship or the Pro line continues to dominate sales, the September event is set to reshape Apple’s smartphone lineup for the coming year.